Let the recycling begin! RecycleMania is a friendly competition among college and universities in the United States that provides the campus community with a fun, proactive activity in waste reduction. Over a 10 week period, more than 400 colleges and universities across the country will be competing to see who is the top recycler (and with the added bonus of raising awareness of waste minimization)! Last year, due to the RecycleMania program, over 41 MILLION pounds of material were diverted from ending up in local landfills!!!